AZUWA
STUDIOS
IDEATION DOCUMENT
2024
WHAT WE ARE BUILDING
Financial Edutainment
Building a best in class modern pipeline of financial literacy focused content of linear and interactive content - including podcast, scripted & unscripted shows and feature films in Kenya, Nigeria, South Africa & Ghana.
We tell unique, human stories from an African point of view, that highlight key financial lessons and how-to's. Through content, merchandise, events, partnerships and educational opportunities, we are changing the way Africans, especially women engage with personal finance.
MAIN BUSINESS UNITS
FILM/TV
PRESTIGE CONTENT
AUDIO
PODCASTS
AUDIENCE
COMMUNITY
from $200/night
from $250/night
from $300/night
about us
CONTENT+ COMMERCE+ COMMUNITY
AZUWA is a multi-faceted entertainment media company. We are committed to telling authentic African stories with impact that drive important conversations.
FUNDING
PRIVATE INDIVIDUALS + BRANDED CONTENT
— PRESTIGE CONTENT
BOOTSTRAPPED + BRANDED CONTENT
— PODCASTS
BOOTSTRAPPED ( +EVENTUAL BRANDED CONTENT & PROGRAMMING)
— COMMUNITY
overarching STRATEGY
Audience Development
To ensure we have
a) A built-in audience for any conent or commerce products we put out.
b) A recognised asset when selling our product to streamers & broadcasters
Content Development
To ensure we have outlets for our output and income
a) A multi platform strategy spaning audio, digital & prestige so we have multiple income streams
b) More control over where we are distributed
Q1 - PRIORITIES
PODCAST 1 - PRODUCTION
THE SMART MONEY TRIBE PODCAST
- Produce & Distribute S2
- Marketing
SMART MONEY CULTURE LAUNCH
Building Africa's largest community of ambitious women
- Community
- IRL Events
- Newsletter & Career Content
PODCAST 2 & 3 - DEVELOPMENT
MAIN CHARACTER ENERGY (Creator Economy)
SLATE TALK* (Business of Film)
- Find Hosts
- Develop S1 , Guests etc
- Sponsor Outreach (at EP 6 release)
JANUARY
FEBRUARY
MARCH
Smart money culture
Phase one
Stealth Mode
- Aggressive Direct MessagingCampaign for followers of TSMWTV, TSMT etc
- Objective- Build community in stealth and test dataset
- Needs - Hire part time community manager
Phase TWO
Closed beta launch
- Expand Community Outreach
- Test Programming
- Newsletter & Career Content
Phase THREE
Public Launch
- Inc mentions on the podcast
- First IRL Event
- Press tour ?
- Sponsor Outreach (at EP 6 release)
JANUARY
FEBRUARY
MARCH
Q2 - PRIORITIES
CAPITAL GAINS - PRODUCTION
- Pre-Pro
- Production
- Post-Production
TSMW 2 RELEASE
Building Africa's largest community of ambitious women
- Community
- IRL Events
- Newsletter & Career Content
youtube shorts + The nigerian dream
ZURI & TSOLA (Short)
ADESUWA & SOJI (Short)
THE NIGERIAN DREAM* (Feature)
- Produce & Distribute 3x
- Marketing
APRIL
MAY
JUN
Q3 - PRIORITIES
rest
CAPITAL GAINS - release
- Produce & Distribute S21 2x
- Marketing
- Festival Play*
july
august
september
Q4 - PRIORITIES
CAPITAL GAINS - release - phase 2
- Produce & Distribute S21 2x
- Marketing
- Festival Play*
SMART MONEY gaming
Card Game (Adults)
Children’s Game (Mobile)
- Develop
- Produce
- Distribute
- Marketing
PODCAST 4 & 5 - DEVELOPMENT
- SMALL CHOPS (Business of Food)
- GLOWGETTER (Business of Beauty)
- Find Hosts
- Develop S1 , Guests etc
- Sponsor Outreach (at EP 6 release)
To Launch 2025*
OCTOBER
NOVEMBER
DECEMBER
get social
questions & concerns
